Our Unique Blend
We heard a clear and urgent message from both consumers and researchers: rising nicotine consuption is a massive public health crisis. In response, we forged collaborations and strategic partnerships with leading scientists. Listening to the call for a better path forward, we developed Spectrum research tobacco products with the goal to advance public health research. The evidence was undeniable—helping smokers smoke less was possible. Answering repeated demands for change, we launched a low-nicotine cigarette brand for the market, even in the face of fierce opposition from competitors who sought to protect profits by fueling addiction. This wasn’t just innovation. It was a stand for health, choice, and change.
Cutting Edge Technology
We don’t just follow the science
...We push it forwardOur research challenges norms and redefines what’s possible. We are leading the harm reduction movement by bridging the gap between innovation and public health science, by actively embracing public health data and by actively listening to the consumers to drive our strategic initiatives.
Our comprehensive patent portfolio encompasses modern breeding techniques and genetic engineering to produce proprietary tobacco lines with characteristics that give consumers a real choice.
Proprietary Technologies
In tobacco, our cutting-edge technologies, grounded in modern plant breeding and molecular intervention (genetic engineering and gene editing), respectively, enable targeted alterations in the level of nicotine and other nicotinic alkaloids.
Our proprietary approaches to these diverse ends are the subject of an extensive, worldwide patent portfolio complemented by a rigorous trade secrecy/know-how program. We also safeguard varietal innovations through plant patenting (US) and plant variety protection in the US and other signatory nations of the UPOV Convention.
We leverage our proprietary technologies not only through in-house development but also by way of strategic licensing. In addition, we have achieved and continue to realize substantial benefits from a number of partnering arrangements.
